CASHLESS PAYMENTS |
Driving forward
In recent years, technological
3C Payment redefines its parking proposition with ambitious future plans
Words | Gemma Eaton, 3C Payment, Luxembourg
190 Intertraffic World | Annual Showcase 2020
Above: Customers
expect to be able
to make cashless
payments, and
car park operators
need support in
providing the latest
technology
advances and the move
towards a cashless world have
revolutionized the way people
park. Shifts in customer behavior
have pushed parking operators,
including local authorities, into
focusing on delivering cashless
payment solutions.
As the world of payments
becomes increasingly complex,
payment providers must to listen
to their customers and partners to
remain competitive, maintain growth
and deliver the required solutions
in an ever-changing industry.
3C Payment has been a leading
payment service provider in the
parking sector for more than 30
years, and the company is always
keen to develop its support and
service offering to service existing
clients and attract new ones.
Transforming hardware
The 2019 certification announcement
for 3C to supply the industry-leading
Worldline Valina terminal with the
Integra payment application has been
fundamental to 3C’s recent changes.
Bringing the 3-Box (Chip reader,
Contactless and PinPad) payment
solution into one single device with
the full range of payment options
(Contactless, Chip Card reader, and
Magstripe) creates a frictionless
payment experience.
“With its sleek, modern design,
the All-In-One Valina device offers
our clients a space-saving unattended
solution,” says Paul Musgrave, Global
Sales Director at 3C Payment. “The
integration itself and the terminal
replacement process are easy and
flexible, resulting in a quick install
and activation process, saving
on-site time for the engineer.”
Flexible payment processing
The solution is available in European,
UK and USA regions. Via 3C’s pan-
European acquiring agreements,
customers benefit from secure
and flexible payment solutions
through a single interface across
multiple countries.
In the UK, 3C parking payments
are provided directly from 3C’s
payment facilitator model, offering
everything UK parking operators
need through one single contract.
“3C are making significant
changes with a shift to a new
provider to be flexible and to offer
the industry the most competitive
rates possible for the EU and UK
market,” says Musgrave.
Security and fraud prevention
are part of daily life at 3C. In addition
to providing customers with point-
to-point (P2PE) payment solutions
as standard – the highest security
standard in the industry – 3C is a
trusted payment provider, approved
and regulated by the UK Financial
Conduct Authority (FCA).
Cashing in on cashless
Continual learning and development
is crucial to remaining innovative
and increasing revenue. Providing
an agnostic approach to integrations
and maintaining a solid roadmap of
new developments are fundamental
for merchants.
They need to know they have
the flexibility to use the solution
that best suits their business needs
while trusting that their provider
is supplying the most up-to-date
solution that adheres to industry
mandates and regulations.
Moreover, installing new
innovative solutions in a car park,
which are already proving successful
in retail and hospitality scenarios,
can really transform the parking
payment experience.
“3C knows the importance of
ensuring merchants understand who
their customers are, and we can now
offer the 3C Digital Token service,”