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All around the world
Mexico City and Beijing are two key locations for Intertraffic shows
in the coming months. Here’s more about the host nations
IMexico China ntertraffic Mexico takes place in Mexico
China represents one of the most
important developing markets for
transportation, something that visitors
to the Intertraffic show in Beijing (June 18-
20, 2020) will be able to take advantage of.
“China is not the country of copy cats
and low tech products anymore,” says
Hoogenberg-Derksen. “Now high-level
technology comes from China. For example,
there are fast developments in electric
vehicles and autonomous driving. All cities
need a tailor made approach in terms
of infrastructure and technology. Zero
emission is top priority for the Chinese
government. Autonomous driving has
become part of the national shared mobility
plan in China. It is not a matter of how but
when. With all these fast developments
in mobility Chinese companies need more
knowledge, solutions and products to meet
high demand.”
China emerges as star performer in our
market report. Turn to page 20 for more
Annual Showcase 2020 | Intertraffic World
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City from November 12-14, 2019, you
may even be reading this at the event.
Latin America is one of the regions with
the highest urbanization rates in the world
(about 80%), so transportation solutions
must attempt to address this challenge.
“Congestion and accessibility are high
on the agenda as attempts are made
to improve the quality of life in the big
cities,” says Editha Hoogenberg-Derksen,
exhibition manager Intertraffic Mexico and
China “Although the challenges are great,
there are interesting and successful cases
of shared mobility and e-hailing. With the
new government in Mexico, investments in
traffic infrastructure have been announced
recently. This will result in business
opportunities and exchange of knowledge
between Mexico and other countries for the
coming years.”
Find out how Mobility as a Service could
take hold in Mexico City turn on page 28
900 The total number of exhibitors
at Intertraffic Amsterdam
in 2018, even more are
expected in 2020
City. Considering whether there will be further
shows added to the calendar, Butter is candid.
“The next two years we will focus on building
our brand with year-round communication,
strong content and staying on top of the world
with our Amsterdam show,” he says. “In some
areas we also need to put more effort because of
changing political and economic climate so we
are busy enough these days. But you never know,
Intertraffic is always open for opportunities.”
Open data
As part of the Intertraffic team, de Winter
regularly meets key players shaking up the
mobility industry at shows around the world,
and discovers new and innovative ways to
relieve congestion and make our roads safer.
Excited as she is about the situation, she’s all too
aware that new answers to age-old problems
bring fresh challenges – such as the need to get
all stakeholders to share data.
“The current transition is causing some
serious headaches for the traffic industry,” she
says. “One major challenge is to manage the everincreasing
need for the movement of people and
goods. Urban areas need to be more accessible,
liveable and sustainable. High quality data from
varied sources will define the largest part of the
behavior of road users, but to ensure that the
data is rich enough, all relevant players in our
industry need to be willing to share data and see
the advantage and opportunities that new
business models will bring them. Everyone
needs to adapt or change their businesses to stay
in the game.”
New solutions
Intertraffic shows are a catalyst for change. At
the Intertraffic Amsterdam show in April 2020,
for example, a space designated for startups will
help stimulate growth in every area of the traffic
technology ecosystem. The ITSUP 2020 is a
dedicated platform where startups can pitch
their innovative solutions and connect with
suitable partners, giving them an opportunity to
present themselves to a large international
audience of traffic technology professionals.
It is an illustration of what sets the Intertraffic
brand apart from other events. “Intertraffic offers
the complete spectrum of traffic management,
infrastructure, smart mobility, parking and road
safety,” notes de Winter.
“Important players from the industry will be
present and the combination of the wide range of
specialists on our show floor with the Intertraffic
Smart Mobility Summit can play an important
role in bringing the complete industry – from
low to high tech – the right tools, information or
opportunities for cooperation with other
specialists, to stay in the game. Our Summit
program during Intertraffic Amsterdam is
accessible for all visitors free of charge; sharing
high level knowledge for free for everyone.”
Almost a quarter of the 32,000 total visitors
attended the varied theatre programs that took
place at 2018’s Intertraffic Amsterdam show and
the 2020 event promises to build on the high
caliber of sessions. With three theaters
across the site, thought leaders
delivering content on topics such
as big data, intelligent
infrastructure, traffic
management, autonomous
driving and Mobility as a
Service (MaaS), the
Amsterdam show enables
real knowledge exchange.
But wherever you are in
the world, Intertraffic can help
you to understand the rapidly
changing transport landscape,
whether through one of its events,
its website intertraffic.com or in the
pages of this magazine. Keep your eye out
for even more exciting ways to access Intertraffic
knowledge over the coming months. ■
BOX IMAGES: LILY, QOJOO/ADOBE-STOCK.COM
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