|MAAS IN AMSTERDAM
As well as being the host city of the
largest of all the Intertraffic shows,
Amsterdam is increasingly establishing
itself as a leader in smart mobility for
residents and visitors alike.
Over the past few years, it has been the test
bed for the experimentation of several Mobility
as a Service (MaaS) projects. One of the most
recent examples is a pilot known as The Zuidas
Mobility Experience.
Creating car-less commuters
Based in the busy commercial district of
Zuidas, a select group of workers in the area
were handed €1,000 to spend on their commute
for the month. They were free to travel in any
way they so wished and even retain whatever
was left over for themselves. First class train
travel? No problem. Rent a Tesla for the
weekend? Why not? Or cycle to work and keep
all the money for something else… All these
options and more were viable but there was,
however, one significant caveat. To receive
this generous gift, the senior employees were
required to give up the keys to their company
car for the duration of the experiment.
Part of a much broader smart mobility
project, the intention was to ramp up the
small-scale testing of MaaS-related services
to something that can be of benefit to all
Amsterdam citizens. The results of the pilot
were so positive that a new MaaS app is being
rolled out specifically for business users in
the Zuidas district by January 2020. Initially
aimed at forming a serious alternative to
commuting to the area by car, the expectation is
that the app will ultimately benefit a wider
portion of Amsterdam citizens. Tijs Roelofs,
Amsterdam’s smart mobility manager, knows
this is a significant task. “The only way
Annual Showcase 2020 | Intertraffic World 037
€1,000 The travel budget given to
participants in Amsterdam’s
Zuidas Mobility Experience,
in return for giving up their
car for a month