| PARISIAN PARKING
2,300 Number of parking bays
in the mixed-use car parks
of Puteaux, which are open
to both subscribers
and visitors
Annual Showcase 2020 | Intertraffic World 203
and creativity synonymous with the
Maison and to the expectations of
its employees.
Both Sephora and Ville de Puteaux
required a scalable and robust system
with low-maintenance requirements
and operating costs. The systems
also had to be customizable, with
a graphic interface to align with
the Puteaux’s city branding and
customized housing for the cabinets
and displays that would reflect
Sephora’s branding.
Another requests from both
facilities was seamless integration
with existing apps such as the
Puteaux Mobile city app, which
allows drivers to check the
occupancy of the parking areas
before starting their trips and receive
directions to the closest available
space. The management system also
needed to align with the Bourse
au Parking app, which works as
a parking lot auction that allows
Sephora employees to lend their
parking spaces to colleagues while
on vacation or traveling with work.
Implementing technology
In both cases, the communication
between parking equipment and
the company app was enabled by
Hub management software Janus
Management System (JMS). Through
JMS External Services, occupancy
data is fed to the IT interface of the
app in real time.
From the earliest specification
stage of of the project to the testing
and onsite fine-tuning of the
installation, Hub demonstrated
expert and flexible management
of the technical requirements, right
up to the flawless integration of the
existing
apps. Hub
equipment
also allowed
a high degree
of flexibility and
customization on the
hardware, going so far as
to include the municipality
logo and, in the case of Sephora,
the company logo and iconic
visual identity within the fullcolor
graphic interfaces.
To ensure smooth installation,
Hub partnered with Horus Park at
both locations. A division of Groupe
Horus dedicated to professional
parking solutions, its field-proven
expertise and technology capabilities
proved fundamental in meeting the
project deadlines and exceeding
customer expectations.
At Sephora, the lane stations are
supervised with CCTV cameras and
fitted with Intercoms, giving all
drivers 24/7 security and timely
assistance. Overall, the parking site
comprises more than 250 bays and is
completely ticketless thanks to the
license plate reading cameras that
recognize and grant access/egress
to registered vehicles.
In Puteaux, all of the seven car
parks are now mixed use, serving
both transient parkers and contract/
subscribers, and comprising more
than 2,300 bays. However, among
the ongoing developments
planned by Hub France
with the support of
Horus Park, there is
the integration of
15 LPR cameras
that can be easily
retrofitted and
added to existing
solutions to
facilitate the
capture of license
plate data for
audit purposes
and multiple
guidance systems.
Smart solutions
The implementation of LPR
technology is no surprise. These
days, it is an increasingly common
feature when facilities want to enter
the fourth dimension of parking:
digitization. In fact, LPR leads the
way to seamless and smart parking.
It not only prevents car thieves or
ticket swapping – because ticket and
license plates have to match at entry
and exit – but also allows multiple
integrations and customizations,
especially for contract parking. In
this scenario, the user can enter and
leave the car park via recognition of
the vehicle license plate.
With LPR, it is also possible to
enter with a pre-paid ticket or use
cashless solutions. Another benefit
offered by LPR at entries/exits is the
possibility to book a parking space
in advance, to ensure the driver a
hassle-free experience. This opens
up the way to integration with
booking platforms.
A seamless parking experience
is a major goal for smart cities to
make it easier to get to work. It also
contributes to increase the overall
productivity and the attractiveness
of the workplace, improving the
quality of life in urban areas. When
technology enables powerful
innovations, communities are
equipped and empowered to
thrive in the future. ■
Above: At Sephora,
Vehicle License
Plate Recognition
technology allows
employees to come
and go easily. The
same is true for
subscribers in the
municipality of Ville
de Puteaux (below)