F&B
IOWA ROTOCAST PLASTICS
RAISING
STANDARDS
How do you tempt sports fans used to live streaming back
into sports stadia? One way is to offer innovative vending
experiences that make a standard offering that bit more special
fan experience is at an all-time high. Many sports
fans today find their time and attention is vied for
through these digital mediums to watch on-the-
go or at home in the comfort of their ‘man caves’,
surrounded by their large-screen 4K Ultra HD
TVs and with food and beverages on hand.
As a result, the pressure is on those who build
and manage stadiums to further distinguish themselves
and increase fan engagement. The fact that more of
these experiences require digital transformation means
costs can rise, and generating profits is a challenge.
urrent digital media trends are skewing
toward a steady increase in people using
social media and live streaming apps to
experience sporting events.
This can be attributed to a number
of factors. Ticket prices are at an all-time high,
particularly with the rise of third-party resellers.
The time commitment must also be considered,
with many live events now topping three hours,
before you even count the travel time. These factors
mean that competition to create and deliver the best
(Above) The Grab N’ Go
series streamlines self-
service by enabling
express self-checkout
144 www.stadia-magazine.com Showcase 2020
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