SEATING  
 PLAN 
 The introduction of innovative and customized  
 seating products is allowing stadium owners  
 to offer a greater fan experience  
 ports stadium and arena owners are  
 constantly looking for new ideas and  
 concepts to make venues more exciting  
 and inviting for fans. One area that can  
 appeal to visitors is the quality of seating,  
 and owners are already introducing an increasing  
 variety of products to support new and more  
 comfortable experiences.  
 Seating manufacturer GSM Sella offers a broad  
 choice of seats ranging from plastic to upholstered  
 versions that all focus on quality and value, whether   
 for general admission, business or VIP seats.  
 It has now taken things further by accepting the  
 challenge of creating customized seating products,  
 which includes player benches on wheels.   
 This innovative seating solution offers greater  
 flexibility for teams as it can be easily moved around   
 to provide a number of uses within the stadium, arena  
 or facility. The modern bench features a timeless design  
 and its comfortable seats feature customizable colors  
 and embroidery. Customers are also able to specify  
 additional options such as heating, sponsorship  
 placement and arm rests.  
 Another important area of focus for venues is the  
 provision of spaces and seating for disabled persons.  
 For this purpose, GSM Sella also offers a number of  
 options and is looking for new solutions for this  
 application with seating that better fits the environment  
 of the venue.  
 GSM has already introduced  
 its Picasso seat for this sector,  
 which employs a new design  
 and folding mechanism. The  
 company advised, designed,  
 and produced the seat in order  
 to fit the space specified by the  
 customer and offer a better  
 alternative to traditional seats   
 in this section of the stadium.   
  GSM Sella manufactures its  
 seating under strict quality  
 specifications and in close  
 cooperation with its  
 customers. At its three  
 sites in Germany, it  
 handles development,  
 planning,  
 construction,  
 production and  
 upholstery. A  
 customer care  
 center in  
 Schlüsselfeld,   
 in the middle of the three  
 Franconian districts, offers all information and  
 consultancy for the client and its projects. Some of the  
 services supplied are consultancy, engineering and  
 design, in-house production, padding on request,  
 embroidery and printing on request, dismounting and  
 disposal and fitting of the seats. n 
 SEATING 
 GSM SELLA 
 (Above and left) A bench  
 seating solution set on wheels  
 can be moved around facilities  
 FREE READER INQUIRY SERVICE 
 GSM SELLA 
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